Martin Guerin is a Chief Product Officer and Technology Advisor with over 25 years’ experience supporting complex organisations and high growth businesses.

His background includes senior leadership roles at PwC, Deloitte, and Dell Technologies, alongside advisory work with founders and leadership teams operating in regulated, delivery critical environments.

Martin helps businesses save time, reduce risk, and strengthen cash flow through the effective application of AI and automation. His work focuses on turning fragmented, manual operations into structured, auditable workflows with clear ownership and accountability, allowing teams to move faster while remaining in control.

He has consistently delivered this across financial services, real estate, construction, facilities management, and healthcare.

Martin is the founder of ETS and also works with SPQR Tech, supporting organisations in implementing AI responsibly through robust governance, traceability, and controlled workflows.

Martin brings clarity to a complex technology landscape.

He has spent years working with founders, operators, engineers, and product teams, giving him a clear view of who can genuinely deliver and who cannot. He asks the right questions and strips decisions back to the fundamentals; the end goal, the target market, and the competitive landscape before money is committed.

With technology evolving rapidly, his guidance looks beyond what systems can do today, helping clients make decisions that remain relevant and effective over the next five years.

That experience, stewardship and perspective are why he is a Trusted Operator.